The main prerequisites and research stages for the implementation of surveys on cruise passengers will be described and a set of tools and measures for the analysis of GPS tracking data will be proposed, together with their potential applications. The aim of this research is to propose a general framework for collecting and analysing GPS tracking data relating to cruise passengers’ behaviour at their destination. The single exit/entry point and the relatively brief visiting time, which characterize cruise passengers’ experience at their destinations, make the use of GPS technology particularly suitable for the analysis of such a relevant phenomenon. This study presents a novel way to develop a better understanding of tourists' spatial-temporal behavior patterns based on GIS visualization and clustering methods from a microscopic perspective, thus contributing to theme park attraction management and tourist experience enhancements.Ĭruise passengers’ behaviour at the destination is a rather poorly investigated phenomenon. Given marked differences in demographic and emotional characteristics, three spatial-temporal behavior clusters were identified via density center clustering, consisting of four factors: path length, tour time, coverage area, and oval circumference. Information about tourists' temporal-spatial behavior was gathered using handheld GPS tracking devices, and questionnaires were distributed to assess tourists' socio-psychological characteristics. A five-day survey was conducted at Ocean Park Hong Kong from July 6 to 10, 2014.
This paper aims to integrate multiple data sources to analyze tourists' spatial-temporal behavior patterns on a micro scale.
Moreover, the proliferation of tourist-tracking technologies has enabled more precise tourist behavioral data than ever before. The core time geography concept of the ‘space-time path’, which highlights activity-based constraints, serves as a powerful visualization and quantification tool revealing tourists' spatial-temporal behavior. Time, space, and activities are considered three important domains of the tourist experience.
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